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=== 2015–2018: Transition to Secular Music === In 2015, Paul ventured into secular genres with "Tam Tam" (featuring [[Size 8]]) and "Lala Salama," blending [[Afropop]] and [[dancehall]]. The shift sparked backlash from gospel fans and religious leaders, who criticized songs like "Tam Tam" for suggestive themes. Paul defended his pivot: "Music shouldn’t be boxed; it’s about reaching people." <ref name="larry">{{cite AV media |title=Willy Paul Interview | The Trend with Larry Madowo |url=https://www.youtube.com/watch?v=5Jj7S3ljl1w |publisher=NTV Kenya |date=2023 |accessdate=12 May 2025 |note=Timestamp: 12:01–15:00}}</ref> His 2017 single "I Do," featuring Jamaican artist [[Alaine]], merged reggae and gospel, marking his international breakthrough. Paul’s secular releases, such as "Sikireti" (2018, with Ce’cile) and "Nisamehe" (2018), embraced [[Bongo Flava]] and dancehall. His music videos, directed by top East African filmmakers like Hanscana, became known for vibrant aesthetics and choreography, though some, like "Jigi Jigi," were deemed provocative. <ref name="tv47">{{cite AV media |title=Willy Paul Interview on TV 47 |url=https://www.youtube.com/watch?v=QZUiANiwWec |publisher=TV 47 Kenya |date=2023 |accessdate=12 May 2025 |note=Timestamp: 6:01–9:00}}</ref> Collaborations with [[Alikiba]] ("Nishikilie," 2019) and [[Nandy]] ("Njiwa," 2018) expanded his East African influence, establishing him as a pan-African artist.
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